AGRICULTURE MARKETING, TRANSPORATION AND TECHNOLOGY

Contents

1. Agricultural Marketing: Issues and Related Constraints 216

1.1. Introduction 216

1.2. Characteristics of Agricultural Product 216

1.3. Importance and Objectives of Agricultural Marketing 217

1.4. Facilities Needed for Farmer in Marketing 217

1.5. Methods of Sale and Marketing Agencies 217

1.6. Existing Systems of Agricultural Marketing in India 218

1.7. Ideal Marketing System 218

1.8. Principles of Scientific Marketing for Farmers 219

1.9. Impact of Globalization: Contract Marketing 220

1.10. Government Measures to Improve Agricultural Marketing 221

1.10.1. Marketing surveys 221

1.10.2. Rural Godown Scheme 221

1.10.3. Grading and Standardization 221

1.10.4. Marketing Research & Information Network 221

1.10.5. AgmarkNet 222

1.10.6. National Agricultural Market Atlas (NAMA) 222

1.10.7. CCS National Institute Of Agricultural Marketing, Jaipur 222

1.10.8. Terminal Market Complexes 222

1.10.9. Organization of Regulated Markets 223

1.10.10. Central Warehousing Corporation 223

1.10.11. Directorate of Marketing and Inspection 223

1.10.12. Government Purchases and Fixation of Support Prices 223

1.11. Problems in Agricultural Marketing 223

1.12. Suggestions to Improve Agricultural Marketing 226

1.13. Conclusion 228

2. Agricultural Transportation: Issues and Related Constraints 228

2.1. Introduction 228

2.2. Role of Intermediate Means of Transport in Agriculture 229

2.3. Effect of Markets and Storage Facilities on Agricultural Transportation 229

2.4. Transportation Cost of Agricultural Produce and Farmer's Income 230

2.5. Transportation Problems and Road Network 230

2.6. Problems of Road Transport in India 231

2.7. Special Problems in the Construction of Rural Roads 232

2.8. Measures Taken for Improving Rural Road Infrastructure by Government 233

2.9. Suggestions for Better Rural Road Network 234

2.10. Conclusion 235

3. e-Agriculture: e-Technology in The Aid of Farmers 235

3.1. Introduction 235

3.2. Information Technology and its Components 236

3.3. Role of IT in Agriculture 237

3.4. E-Agriculture Ecosystem 238

3.5. ICT Initiatives for Agricultural Development in India by Various Agencies 238

3.6. Case Studies 239

3.6.1. Agropedia 239

3.6.2. e-Choupal 240

3.6.3. Kissan Kerala 240

3.6.4. AgmarkNet 241

3.6.5. eMojani 241

3.6.6. Agri - Subsidy 242

3.6.7. Kisan Call Centers 242

3.6.8. National e-Governance Plan in Agriculture (NeGP-A) 242

3.6.9. Bhoomi 243

3.6.10. TARAhaat 243

3.6.11. Warana Wired Villages 243

3.6.12. Dairy Information Services Kiosk 243

3.6.13. GramSampark 243

3.6.14. Digital Gangetic Plane 244

3.6.15. Gyandoot 244

3.7. IT and Indian Agriculture in the Future 244

3.8. Constraints and Remedies for Effective Dissemination 245

3.9. Conclusion 247