3.6.10. TARAhaat

♤ This project, named "TARAhaat" after the all-purpose haat (meaning a village bazaar), comprises a commercially viable model for bringing relevant information, products and services via the Internet to the unserved rural market of India from which an estimated 50% of the national income is derived.

♤ TARAhaat combines a mother portal, TARAhaat.com, supported by franchised networks of village cybercafes and delivery systems to provide a full range of services its clients.