1. Agricultural Marketing: Issues and Related Constraints

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1. Agricultural Marketing: Issues and Related Constraints

1.1. Introduction 1.2. Characteristics of Agricultural Product 1.3. Importance and Objectives of Agricultural Marketing The objectives of an efficient marketing system are:1.4. Facilities Needed for Farmer in Marketing 1.5. Methods of Sale and Marketing Agencies 1.6. Existing Systems of Agricultural Marketing in India 1.7. Ideal Marketing System 1.8. Principles of Scientific Marketing for Farmers 1.9. Impact of Globalization: Contract Marketing 1.10. Government Measures to Improve Agricultural Marketing 1.10.1. Marketing surveys 1.10.2. Rural Godown Scheme 1.10.3. Grading and Standardization 1.10.4. Marketing Research & Information Network 1.10.5. AgmarkNet 1.10.6. National Agricultural Market Atlas (NAMA)1.10.7. CCS National Institute Of Agricultural Marketing, Jaipur 1.10.8. Terminal Market Complexes 1.10.9. Organization of Regulated Markets 1.10.10. Central Warehousing Corporation 1.10.11. Directorate of Marketing and Inspection 1.10.12. Government Purchases and Fixation of Support Prices 1.11. Problems in Agricultural Marketing 1.12. Suggestions to Improve Agricultural Marketing 1.13. Conclusion

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