2.2. Revival of Culture

♤ Revival of Yoga in the country as well as in the international level. This can be seen in the popularity of the ‘Art of Living’ course by Ravi Shankar, or the celebration of International Yoga day across the world

♤ There has been a revival of ayurvedic medicines in the country as well as outside it

♤ Due to increasing uncertainty by inter-linkage with the outside world, there has been religious revivalism. This can be manifested in the use of religion to attract voters, or mobilizing people on the basis of religion.

♤ Increasing demand for local handicraft products in global market: such as Chikenkari or bandhani.

♤ Due to increasing global tourism, locals are making efforts to preserve their diversity and revive their traditions.

All these changes have led to drastic changes to Indian culture, though most of these changes are confined to the urban areas, but the rural areas are fast catching up. We can see that the western culture is influencing the Indian culture, but it is not replacing it, rather there is a mixture of both cultures.

It is to be noted that culture cannot be seen as an unchanging fixed entity that can either collapse or remain the same when faced with social change. What is more likely even today is that globalization will lead to the creation of not just new local traditions but global ones too.