Glocalization of Culture

♤ Food: India has its unique cuisine, but the cuisines of foreign countries have become more easily available, they are modified to suit the taste buds of Indians (like Paneer Tikka Burger in McDonalds). This has led to a wide variety of food being available, leading to heterogenization

♤ French, German and Spanish are taught to students right from school level along with indigenous languages, this is an exemplification of hybridization of culture

♤ Movies: popularity of foreign movies has increased, Hollywood, Chinese, French and Korean movies are quite popular among the urban youth. Along with this, dubbing of these foreign movies in local languages is testimony of increased glocalization.

♤ Festivals: celebrations of Valentines’ day, Friendship day are examples of change in cultural values related to festival. However, along with these new days, traditional festivals are celebrated with equal enthusiasm.

♤ Marriage: Importance of marriage is decreasing, there has been an increase in divorce, increase in live-in relationships, and single parenting is increasing. Marriage used to be considered as bonding of the souls; but today marriage is becoming professional and contractual. However, despite change in forms of marriage, it has not declined as an institution.