Advantages:

♤ The state of art digital technology will make available enhanced picture and sound quality, large no. of channels and value added services like movies on demand, broadband, games, pay per view, HD etc.

♤ Digital Cable TV is not affected by rainy weather unlike the DTH service.

♤ The digital cable TV service will be available through a Set Top Box. The Bill will prevent local cable operators from bypassing the digital set-top box. TV broadcasters will be able to monitor their subscriber base and control the flow of revenues. This will render obsolete the role of the "middleman".

♤ Advertisers too will be able to create targeted campaigns owing to higher knowledge or analytics about the viewership patterns of users.

♤ For Government, greater customer declaration will lead to better tax compliance and tax revenues.