Challenges posed in conducting free and fair elections

♤ It unduly influences public opinion by spreading political agenda and keep citizens away from reality hampering their right to information.

♤ The expenditure on such news and advertisements are usually in cash or kind, thus making it difficult to trace. This also leads to lack of transparency in election expenditure leading to violation of income tax and election expenditure laws.

♤ It affects the level playing field and infects the purity of the electoral process by giving an edge to people having money and connections with news channels.