5.5. Contemporary Challenges in implementing Model Code of Conduct

♤ Emergence of new forms of electoral malpractices like manipulation through media which is difficult to trace to specific political parties and candidates.

♤ Weakened capacity of the ECI to respond to violations of MCC in the form of weak or delayed response.

♤ Use of third-party contracts for disseminating most of the election-related information to avoid legal responsibility.

♤ Flouting the self-regulatory social media code evolved by the ECI.

Misuse of narrative by the ruling party over sensitive issues such as national security, disaster management etc, that the ECI observes, do not fall under the ambit of MCC.