Mobilization Techniques

Effectiveness of the pressure groups also depends on their capacity to mobilize the people. The pressure groups not only create public opinion but sometimes draw the general masses into agitational and protest politics.

♤ For example, if they want to set an industry in a particular area, they create the necessary climate and make the people of the area demand for the industry. If they want infrastructure facilities, they pressurise the government through its network at first and through public demand and an agitation, later, if necessary. This is how a major irrigation dam can also be demanded and realised.

In a society where the majority is semi-literate and semiconscious, private interests can always be converted into public interests.