Public Opinion

These strategies are adopted by outsider groups, although high-profile insider groups may also engage in public-opinion campaigning. The purpose of such strategies is to influence

government indirectly by pushing issues up the political agenda and demonstrating both the strength of commitment and the level of public support for a particular cause. The hope is that government will pay attention for fear of suffering electoral consequences. Association for Democratic Reforms has helped in shaping public opinion to some extent by putting up details of political representatives of various political parties from each constituency on www.myneta.info.