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2. Enforcement of MCC and other Laws
In today’s democratic and political landscape, the watch-dog role of the media is quite vital. Media can highlight incidents of use of muscle and money power by political parties or candidates and educate the electors on ethical and inducement-free voting practices. It can also expose violations of the MCC such as divisive or hate speeches or unverified allegations in campaigns aimed at influencing electors. Violations reported by media are followed up by the Election Commission as in dealing with formal complaints.
The media can sensitise the political functionaries and the electorate about the MCC and relevant laws and instructions governing the conduct of elections.