Objectives

1. The main objectives of the co-operative society is the procurement, transportation, storage of milk at the chilling plants.

2. To provide cattle feed.

3. The production of wide varieties of milk products and their marketing management.

4. The societies also provide superior breeds of cattle (cows and buffaloes), health service, veterinary treatment, and artificial insemination facilities.

5. To provide extension service.

The technology of White Revolution is based on an extensive system of co-operative societies. Milk, after being collected at a village collection centre, is promptly transported to the dairy plant at the milk chilling centre. Timing of collection is rigidly maintained by the village society, truck operators, and the quick transport to the dairy plants. Milk tankers, each, normally carry 14,000 litres of milk. The chilling centres are managed by producers’ co-operative unions to facilitate the collection of milk from producers who live at some distance from the chilling centres and thus, the middlemen are eliminated.