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♤ The NEAC was launched in 1986 with the objective of creating environmental awareness at the national level.
♤ It is a multi-media campaign which utilises conventional and non-conventional methods of communication for disseminating environmental messages.
♤ Under this campaign, nominal financial assistance is provided to registered NGOs, schools, colleges, universities, research institutions, women and youth organisations, army units, State Government Departments etc. from all over the country for organising/ conducting awareness raising activities.
♤ These activities which include seminars, workshops, training programmes, camps, rallies, exhibitions, competitions, folk dances and songs, street theatre, puppet shows, preparation and distribution of environmental education resource materials etc., are followed by action like plantation of trees, management of household waste, cleaning of water bodies etc.