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Significance of Linkages

It encourages and enables farmers to grow products of appropriate quality.

It helps the farmers fetch appropriate and remunerative return for their produce especially the marginal and medium farmers.

It helps to reduce the food wastage especially of perishable products with low shelf life like fruits, vegetables, dairy products etc.

It ensures timely delivery of food products to the consumer markets.

High quality products and better infrastructure results in cost saving and enhanced efficiency.

These links provide a level playing field for all stakeholders and aid in facing competition.

Helps to improve hygiene and food safety standards leading to greater acceptability of processed food domestically and in international market.