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9. Operation Flood

It is the world's biggest dairy development program, launched in 1970 by National Dairy Development Board (NDDB). It transformed India from a milk-deficient nation into the world's largest milk producer. India surpassed USA in 1998, with about 17 percent of global output in 2010–11. In 30 years it doubled milk available per person, and made dairy farming India’s one of the largest self-sustainable rural employment generator.

It helped dairy farmers direct their own development, placing control of the resources they create in their own hands.

A National Milk Grid links milk producers throughout India with consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that the producer gets fair market prices in a transparent manner on a regular basis.

The bedrock of Operation Flood has been village milk producers' cooperatives, which procure milk and provide inputs and services, making modern management and technology available to members. Operation Flood's objectives included:

o Increase milk production ("a flood of milk")

o Augment rural income

o Reasonable prices for consumers

 

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