7. Pink Revolution

Pink Revolution is a term used to denote the technological revolutions in the meat and poultry processing sector.

♤ In 2014, India surpassed Brazil and Australia to become the largest bovine meat exporting country in the world.

♤ Bovine meat became India’s top agricultural export item ($4781m), ahead of Basmati Rice in 2014-15.

♤ The largest importer of Indian meat are primarily the countries in the Middle-East and South East Asia.

♤ The broiler sector (poultry meat) has also shown more than 8% growth.

♤ India is home to the largest population of cattle and buffalo in the world (58% of world’s

buffalo population).

♤ About 10% of the rural labour force is involved in livestock rearing occupation, which constitutes 26% of the total agricultural value added. UP, Andhra Pradesh and Maharashtra are the major states supplying buffalo meat (carabeef).