6.4. National Program for Bovine Breeding and Dairy Development (NPBB&DD)

♤ The program has been initiated in February 2014 by merging four ongoing schemes of the Department of Animal Husbandry, Dairying and Fisheries in the dairy sector:

o National Project for Cattle and Buffalo Breeding (NPCBB)

o Intensive Dairy Development Programme (IDDP)

o Strengthening Infrastructure for Quality & Clean Milk Production (SIQ & CMP); and

o Assistance to Cooperatives (A to C)

♤ The aim is to integrate milk production and dairying activities in a scientific and holistic manner, so as to attain higher levels of milk production and productivity, to meet the increasing demand for milk in the country.

♤ The Scheme has two components

o National Programme for Bovine Breeding (NPBB)

o National Programme for Dairy Development (NPDD)

♤ NPBB focuses on to ensure quality Artificial Insemination services at farmers doorstep through MAITRI (Multipurpose AI Technician in Rural India) and to conserve, develop and proliferate selected indigenous bovine breeds of high socio-economic importance. Rashtriya Gokul Mission comes within it.

♤ NPDD will focus on creating infrastructure related to production, procurement, processing and marketing by milk unions/federations and also extension activities including training of farmers.

♤ Under this scheme, there is provision for rehabilitation assistance to improve the condition of sick milk cooperatives by providing a central grant up to 50 % of the cost of the rehabilitation project with a maximum financial ceiling of Rs.5 crore.