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Benefits of Co-operative Marketing Societies
♤ The marketing society allows collective bargaining. The individual small farmers have weak bargaining power and so could not fetch better price for their products.
♤ Marketing cooperative advances loans to the farmers and enables them to wait for better prices. It lends them to meet their demands.
♤ Cooperative provides storage and warehousing facilities. The large scale storage allows it to obtain insurance benefits. The loss due to damages of agriculture products can be minimized.
♤ It encourages the farmers to produce standardized products and discourage them from adulterating their produce.
♤ It helps to eliminate the middlemen and so allow better price to the cultivators.