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Benefits of Co-operative Marketing Societies

The marketing society allows collective bargaining. The individual small farmers have weak bargaining power and so could not fetch better price for their products.

Marketing cooperative advances loans to the farmers and enables them to wait for better prices. It lends them to meet their demands.

Cooperative provides storage and warehousing facilities. The large scale storage allows it to obtain insurance benefits. The loss due to damages of agriculture products can be minimized.

It encourages the farmers to produce standardized products and discourage them from adulterating their produce.

It helps to eliminate the middlemen and so allow better price to the cultivators.