4.13. Facebook for Farmers and Extension Workers

The social media platform such as Facebook is being effectively used in Kerala for reaching out to farmers and extension workers. Based on the success of using Facebook by the Vattamkulam Krishi Bhavan (Malappuram District, Kerala), the Government of Kerala has decided to officially include Facebook as an important tool to strengthen the extension activities of the Department of Agriculture. The state agriculture department has urged all the officials under it to extend the activities of the department through the social media to enhance the productivity and profitability of farming. All the farmers registered with the department will have to maintain a

social media account to be in touch with the local Krishi Bhavan. The government has mandated that all agricultural officers should have active Facebook accounts.