Strengths

If the farmers are aware of this portal they can be benefited in different ways which are as follows:

♤ Crop advisory will lead to the adoption of more appropriate technologies suited to local condition. The farmers can choose the relevant techniques and technologies that they desire.

♤ Information on schemes and programmes of Government of India can help every farmer to reap benefit out of these schemes thus widening the footprint of these schemes.

♤ Weather always plays a crucial role so far as agriculture is concerned. On the onset of any adverse weather condition, advice can be provided to the farmers on effective resource to be adopted.

♤ Outbreak of the disease/pests can be controlled as advisories can be provided immediately to the farmers in and around the area of initial report of the disease/pest. Early treatment may minimise the damage.

♤ Selection of suitable and better variety/breed by the farmer based on the information/ advisory can provided to him/her.

♤ Soil test results in his mobile will help in selecting the right fertilizer and the dosage.

♤ This Portal is Cost effective. The farmers can get all the information through SMS after registering their details on the toll free number.

♤ Timely market information will give better bargaining power to the farmer.

♤ Weather forecast can help the farmer in planning farm operation effectively.