Meat and Poultry Sector:

In terms of population, India ranks second in the world in goats and third in sheep. The growth in poultry production is mainly attributed to the efforts of the organized private sector, which controls over 80% of the total production in the country.

The challenges faced by the sector are:

♤ Maize availability and cost: maize is the single most important ingredient of poultry feed, it’s availability at a reasonable cost is the major problem of poultry sector.

♤ Diseases: Pathogenic and emerging diseases namely AI often causes heavy losses both in domestic market and international trade.

♤ Lack of Marketing Intelligence: There is a dire need for realistic national marketing intelligence to bridge the gap between supply and demand of poultry & poultry products.

♤ Human Resource Development: To meet the growing demand of sustainable and safe production there is a huge demand for trained and skilled manpower in poultry sector.

♤ Low level of processing and value addition in animal products.